Sept. 22, 2015…..that’s when I publicly announced that I would be going “off the grid,” so to speak, for all of 2016. I decided to embark on this “social experiment” for several reasons (if you are interested, you can view the video here). But now, as January is already here, all of my pie-in-the-sky, well-intended motivations for this project are suddenly being slammed into reality. Not that I wasn’t prepared….
Here is my plan of action:
1st preference: Buy direct. This is the best way that I can positively impact the woman business owner. In the services case, this is relatively simple (salon, insurance, etc.). In the case of products, more than likely, this will entail me purchasing directly from a website. Unfortunately, this will incur a little bit of shipping charges, but as I discover items that I like (for instance, a shampoo, I will buy enough to last for many months).
2nd preference: Buy items that are made from woman-owned companies at mass market retailers (example: Winn-Dixie, Walmart, Target, Costco, Amazon). These purchases will help the women business owners. If their products do not move off the shelves, then the retailers will not continue to utilize these women as suppliers.
3rd preference: Buy from a woman-owned retailer. An example of this would be a woman-owned gift shop, convenience store, clothing boutique….any and everything I would purchase from their storefront (or site) would qualify.
4th (and least desirable) preference: Buy non-woman owned. 🙁 Inevitably this will happen. Rent, taxes, utilities….these things cannot be avoided. I have scoured all of Northern Florida for a woman-owned gas station – – no such luck. However, they do exist in the United States. I plan to devote one of my vlogs to this subject later this year.
What you can expect this year:
Weekly: Midweek, you can expect a WOW vlog posting. “Women-Owed Wednesdays” will bring you a short video with some of the ways you can start to incorporate using products and services from women-owned businesses in your lives.
Monthly: I will publish my monthly expenditures and what percentage I was able to purchase from woman-owned companies.
I am going to try not to “cheat” within my own project. That being said, I am planning to utilize a woman-owned grocery delivery service. I will give her a list of all the items I need at the grocery store – many of which will be items from woman-owned companies. However, a few core items won’t qualify. But since she does charge a fee for her services, and she will be adding value to my life (convenience, time saved, gas saved), I view this as a legitimate way that I am getting my groceries in a “women-owned” fashion.
Surely, there will be missteps and failures. I know that there will be times when I won’t be able to find a woman-business owner to get me the exact thing I need. But I am committing to full disclosure.
What I need from YOU: Support, Suggestions & Motivation.
Thank you for your support thus far…..here’s to 2016!
~ Intentional Kate