@IntentionalKate’s preference in choosing products & services for her year-long project is to use woman-owned businesses that can show 51% or more ownership of the company by a woman, or group of women.
With that in mind, any business that holds the WBENC certification makes her identification of these women-owned businesses even easier! If they are WBENC-certified, that means that they have been through a very detailed certification process, validating that they are 51%owned (at minimum), controlled, operated, and managed by a woman or group of women.
Both WBENC and WEConnect gives their certified members the privilege/option of using the “woman-owned” logo. This is primarily used in retail packaging and @IntentionalKate jumps for joy when she sees this on the store shelves. 🙂
However, there are many great women-owned businesses that do not hold this certification or utilize the logo. @IntentionalKate has spent hours and hours researching products and services to find out if the business behind it is, in fact, woman-owned. If @IntentionalKate can’t find a WBENC-certified business to fit her needs, she then goes Plan B – un-certified, woman-owned businesses (with 51% or more ownership).
Plan C is to utilize a woman-owned business that has 50% ownership (husband-wife, brother-sister, father-daughter). These are very common, and for the sake of this project, will get the benefit of qualifying as “woman-owned.”
The final option is the woman has a small stake in the business (5%, 10%, 15% ownership, etc.). @IntentionalKate will not count these companies in her project metrics, but, if given the option, will still use them over a non-woman owned business.
Undoubtedly, there will be some products & services that @IntentionalKate will have to purchase over her year-long experiment that will not fall into any of these categories (rent, utilities, taxes, etc.). She is committing herself to full disclosure, and at the end of every month, she will publicly state what % of her purchases were NOT made with women-owned companies.